Top Rated Expert
in eCommerce

I provide strategic guidance, team training, and project management for e-commerce retailers with seven-figure annual revenues.

Top-rated expert, vetted and validated by 20 years of hands-on experience.

$2M+

TOTAL EARNINGS

274+

TOTAL JOBS

100%

JOB SUCCESS

Top Rated

ON UPWORK

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Top reasons why 120+ retailers trust me

There are many agencies and freelancers out there, but finding someone who truly gets your business, someone you can rely on, and who delivers consistently over time isn’t easy.

100% Honest and Direct Approach

I’m not driven by money – I’m driven by results. If you want real results, you must accept feedback (good or bad) and work both smart and hard to implement it.

I work with clients to make their business profitable. Sometimes this means increasing revenue; other times, it’s about reducing costs. Our priority is to build a cash-flow-positive business first. Once we achieve that, we scale.

Over the years, I’ve built a pipeline of tools, systems, and metrics — all 100% verified by 120+ ecommerce businesses. These form the foundation of your technology stack.

I’ve been collaborating with 40+ ecommerce business owners for over 3 years, giving me access to expert advice from real practitioners in the ecommerce field.

Selected companies
I work with

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Mask group
  • 3X visitors/revenue
  • Launched 2nd site (Loch of Whisky)
  • 20-year UK furniture brand
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Group 7
  • £5M turnover (first time)
  • £1M YoY growth
  • 30-person team (peak flex)
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image 510
  • 80-90 US cities/affiliates
  • Busiest December ever
  • Revenue doubled (last 2 years)
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cco menswear
  • $13K monthly savings
  • 200K unique visitors/month
  • 4K products, 60K variants, 2K orders/month

My 5 step ecommerce success process

1. Audit

We start by auditing your business, tools, and processes — including your ecommerce website. With years of hands-on experience, we identify key focus areas and build a strategy and 6-month action plan that serves as your growth roadmap.

Month by month, we implement strategic changes across all areas of your ecommerce business — SEO, paid ads, email marketing, UX, or development. We prioritize underperforming channels and optimize them to start delivering results.

Data is the foundation for smart decisions. From day one, we set up tracking and key performance metrics to measure the impact of every channel — and the overall business performance — so we know exactly what’s working.

Using a proven toolkit, we streamline your operations — from SEO and Google Ads to email marketing, merchandising, fulfillment, and reporting. Our goal: to boost efficiency and move you toward 7-figure growth, working hard and smart.

Many ecommerce businesses I work with scale to 7 figures — the best ones build multiple 7-figure brands. By tapping into your existing audience, we’ll uncover patterns and launch additional profit streams to maximize long-term success.

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How you can start

Real results
Real feedback

From building smarter systems to unlocking growth, here’s what business owners say about our work together.

Read more on Upwork

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20+ years of optimizing
eCommerce stores for profit

Let me show you successful stories across clients I work with during our discovery call – it is that simple and wouldn’t require much of your time.

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